Christy Kennebrew's Journey into Content Creation
Christy Kennebrew, known as Get Me Hired Christy, has successfully built a brand around connecting professionals with job opportunities, all while maintaining her full-time job. She began creating content in 2021 to share recruiting opportunities that weren't readily visible to many. "I decided to start making content because I started seeing opportunities out there that people didn't have access to," she explains. > I decided to start making content because I started seeing opportunities out there that people didn't have access to. — Christy Kennebrew
Kennebrew's content journey was not intended as a stepping stone to becoming a full-time creator. She enjoys her recruitment marketing role and treats content creation as both a passion and a safety net. "I've never wanted to be a full-time creator. I don't see how people do it," she admits. > I've never wanted to be a full-time creator. I don't see how people do it. — Christy Kennebrew
Navigating Brand Partnerships
Christy has managed to secure brand deals outside the typical HR tech space, leveraging her creativity to pitch mainstream brands. Her approach involves showing how products can benefit her audience in their everyday lives. For instance, she pitched a mattress brand by highlighting the importance of a good night's sleep for productivity. "I always try to make the point in my pitch that this product is going to be the solution for the professionals in my network," she shares. > I always try to make the point in my pitch that this product is going to be the solution for the professionals in my network. — Christy Kennebrew
Balancing Work and Content Creation
Balancing a full-time job with content creation can be challenging. Christy relies on strategies like batch recording and planning content in advance to manage her time effectively. Despite the demands, she finds content creation rewarding. "I feel like I'm always working," she notes, reflecting on the constant effort required to maintain both her job and her content creation. > I feel like I'm always working. — Christy Kennebrew
Embracing Rejection and Growth
Kennebrew is open about the rejections she's faced, emphasizing that setbacks are part of the process. "They don't understand how many times I've been told no, how many times I've been rejected," she reveals, underscoring the importance of perseverance in content creation and career growth. > They don't understand how many times I've been told no, how many times I've been rejected. — Christy Kennebrew
Her story is a testament to the power of resilience and strategic thinking in building a personal brand that resonates beyond traditional boundaries.
