#103: How to Get Cited by AI Without a Big Following ft. Kaleigh Moore

About This Episode

You don’t need a massive following to have expertise worth citing. But how do you become a source AI turns to, and what could that mean for your next brand partnership? Kaleigh Moore joins Rhona Pierce to explore how creators can build AI search visibility through specific expertise and content that answers real buyer questions. They discuss why being known for something matters, what makes an expert citable, and how creators can show brands evidence that their content is already appearing in AI answers. For brands, this creates a different way to think about creator partnerships. Who can give a credible answer to the questions your buyers are asking? That person could be an independent creator, a customer, or an expert on your own team. Rhona brings a real scenario into the conversation: her first official creator AEO partnership kicks off an hour after recording. Together, they discuss how these deals differ from traditional influencer campaigns, what belongs in the brief, and what creators should clarify before putting a price on the work. They also cover employee compensation, usage rights, AI likeness protections, and the challenge of measuring results. It’s an honest look at an emerging opportunity for creators and the brands that work with them. What You’ll Learn: Why niche expertise can matter more than follower count for AI citations. How a clear topic focus and recognizable frameworks can strengthen your expert positioning. How to find content ideas in the questions buyers already ask. How to use evidence of your existing AI visibility in brand conversations. What makes a creator AEO brief different from a traditional influencer brief. Where employee-generated content fits, and why compensation matters. What to clarify about exclusivity, advertising rights, and AI likeness before pricing a deal. Why AI visibility requires ongoing testing rather than a single sponsored post. Resources Mentioned Kaleigh's YouTube: https://www.youtube.com/@aisearchlady Rhona's Newsletter: https://link.rhonapierce.com/newsletter2 Connect with Us: Connect with Kaleigh: https://www.linkedin.com/in/kaleighmoore/ Connect with Rhona: ⁠⁠⁠⁠https://www.linkedin.com/in/rhonabarnettpierce Want to turn your team into creators? Visit ⁠⁠⁠⁠⁠workfluencermedia.com⁠⁠⁠⁠⁠ to learn how we help companies turn employee expertise into content that gets noticed. Learn more about your ad choices. Visit megaphone.fm/adchoices