LinkedIn Changes Job Ad Pricing

About This Episode

First up: If you’ve logged into your recruitment dashboard recently and noticed your LinkedIn ad campaigns look a little different, you aren't imagining it. LinkedIn officially retired its daily and 30-day "slot" campaigns and migrated everyone over to a Pay-for-Performance—or P4P—model. Here’s what that actually means for your hiring budget: Instead of buying calendar airtime where you pay regardless of engagement, you now pick a fixed budget tier—either $299, $399, or $549. You only pay when a candidate clicks "Apply." Sounds great, right? But here’s the catch you need to know about: Your campaign ends as soon as the budget is spent, or after 30 days—whichever comes first. That means a high-demand role could burn through a $399 budget in twelve days, leaving your listing inactive for the rest of the month if you don't keep an eye on it. Plus, unused budget operates on a "use-it-or-lose-it" rule and won't roll over. Check your account settings this week to make sure your tier matches your hiring volume—and don't forget to verify your LinkedIn Company Page to keep your free organic listings flowing. Moving on to funding news: Background screening and workforce safety platform Yardstik has raised $30 million in a Series B round led by Harbert Growth Partners, bringing their total capital raised to $65 million. Why is this important? Because traditional background checks have historically been built around a single "moment in time"—the day someone gets hired. But as Yardstik points out, workforce risk changes every single day. Yardstik is using this cash to double down on fraud prevention and continuous workforce monitoring. Instead of waiting for an annual review, their system alerts employers in real-time if a worker’s driver’s license lapses, insurance expires, or a regulatory exclusion occurs. With 98% account retention and clients like Gopuff and TaskRabbit, Yardstik is proving that ongoing fraud protection isn't just a premium add-on anymore—it's becoming the standard foundation for contingent and traditional workforces alike. In product news today, we have two major updates aimed at making talent acquisition smarter and faster. First, iHire released its new Hiring Market Insights dashboard. It lets recruiters compare candidate availability directly against job demand across specific metros and skills. If you’re struggling to hire a specific role, it tells you whether it's a candidate shortage or an overcrowded job market—helping you tweak job titles and expectations before launching a campaign. Meanwhile, assessment provider eSkill introduced Linea, an AI-powered intelligence layer built right into their platform using Anthropic's Claude models. Here’s why recruiters will love it: You can drop a job description into Linea, and in seconds, it drafts a custom skill assessment pulled from eSkill's library of 70,000 validated questions. Crucially, eSkill designed Linea with a "human-in-the-loop" approach—showing the AI's reasoning for every question so recruiters stay in full control of the final test. Finally, a brand new study from financial tech firms Branch and Stripe reveals a massive shift in how people work: Gig work is officially no longer just a "side hustle." According to their Gig Workforce Index—which surveyed over 1,000 flexible workers—56% of gig workers now rely on platform work for the majority of their household income. A few eye-opening stats from the report: The Competition is Wild: 60% of workers say they have to accept a posted gig in under two minutes before someone else snatches it up. The Multi-App Hustle: Nearly half balance three or more different apps simultaneously to keep income steady. Cash Flow is King: 78% experience weekly income fluctuations, and 72% spend their earnings within 24 hours just to cover gas, groceries, and bills. The takeaway for HR and platform leaders? Fast payouts and financial management tools are no longer perk add-ons—they are the primary driver of worker retention. https://hrtechfeed.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices