#99: How to Create LinkedIn Content That Sells
About This Episode
Most people post about getting laid off and ask for sympathy. Deidre “Dee” Henry posted about getting laid off and asked for clients. Dee had been a top-performing salesperson at Zillow when she suddenly lost her job. Instead of publishing the expected gratitude post, she shared what she was actually feeling and made it clear what she could do for potential clients. That story became the foundation for The Sales Loft, Microsoft partnerships, a CNBC feature, and an appearance on the same stage as Kerry Washington. In this episode, Dee joins Rhona Pierce to break down how personal stories become content that sells. They discuss why feelings drive decisions, how to be vulnerable without becoming a hot mess online, and what separates a post that earns sympathy from one that creates opportunities. Dee also shares her PTO framework: Profile, Trust, and Opportunities. You’ll learn how to turn your LinkedIn profile into a sales page, create content that gives people a reason to hire you, and stay consistent when your posts are not producing immediate revenue. What You'll Learn: Why feelings make content more persuasive How to turn a personal story into a business opportunity The difference between authentic content and oversharing What separates posts that sell from posts that earn sympathy How to make your LinkedIn profile function like a sales page Why every post should communicate what is in it for the reader Why you do not need a large audience or website to attract clients What to do when your content is not converting yet Resources Mentioned: Visit The Sales Loft: https://thesalesloft.com/ Rhona's Newsletter: https://link.rhonapierce.com/newsletter2 Connect with Us: Connect with Deidre: https://www.linkedin.com/in/deidremhenry/ Connect with Rhona: https://www.linkedin.com/in/rhonabarnettpierce Want to turn your team into creators? Visit workfluencermedia.com to learn how we help companies turn employee expertise into content that gets noticed. Learn more about your ad choices. Visit megaphone.fm/adchoices