#99: How to Build a Business After a Layoff
About This Episode
Getting laid off made Deidre “Dee” Henry question everything she believed about her professional value. Instead of publishing a polished gratitude post and asking for another job, she told the truth about what happened and asked people to hire her. That decision became the starting point for The Sales Loft. It also helped lead to Microsoft partnerships, a CNBC feature, an appearance on the same stage as Kerry Washington, and a business built around Dee’s expertise. In this episode, Dee joins Rhona Pierce to explain how she turned her sales experience, personal story, and LinkedIn profile into a business. They discuss why feelings sell, how to share vulnerable moments without becoming a hot mess online, and what separates content that attracts sympathy from content that creates opportunities. Dee also breaks down her PTO framework: Profile, Trust, and Opportunities. She shares why it took seven months to land her first $9,600 retainer, how she used LinkedIn before investing in a website, and what she kept doing before the results showed up. What You'll Learn: How to identify the expertise you can turn into a business Why your personal story can become a sales tool How to share vulnerable experiences without oversharing The difference between content that gets sympathy and content that creates opportunities How to turn your LinkedIn profile into a sales page Why you do not need a large audience or expensive website to attract clients What to do when your business is not producing immediate results Resources Mentioned: Visit The Sales Loft: https://thesalesloft.com/ Rhona's Newsletter: https://link.rhonapierce.com/newsletter2 Connect with Us: Connect with Deidre: https://www.linkedin.com/in/deidremhenry/ Connect with Rhona: https://www.linkedin.com/in/rhonabarnettpierce Want to turn your team into creators? Visit workfluencermedia.com to learn how we help companies turn employee expertise into content that gets noticed. Learn more about your ad choices. Visit megaphone.fm/adchoices