REPLAY: Building Building HR's Most Subscribed Newsletter with Hebba Youssef

About This Episode

How do you come up with newsletter ideas every week? If you write anything on a schedule, you've felt this pain. Hebba Youssef writes I Hate It Here, one of the biggest newsletters in HR, and she used to do what most of us do: wake up on Sunday and pick a random thought. It worked until it didn't. "It's really stressful when you're trying to be creative in the chaos." Her fix: pick one theme per quarter, then break it into 12 newsletters that build on each other. Readers get a continuous story instead of scattered takes, and she never faces a blank page. The themes come from pop culture, because of course they do. Steal this system. It works! This is one of my favorite episodes. If you currently have a newsletter or if you're thinking of starting one, this is a must listen! RESOURCES MENTIONED: Subscribe to I Hate It Here: ⁠https://join.hateithere.co/e13d9d5b/13⁠ Join the Safe Space community: ⁠https://hateithere.co/community/safe-space/ CONNECT WITH US: Connect with Hebba: https://www.linkedin.com/in/hebba-youssef/ Connect with Rhona: https://www.linkedin.com/in/rhonabarnettpierce Want to turn your team into creators? Visit ⁠workfluencermedia.com⁠ to learn how we help companies build video-first content systems that attract, engage, and retain talent. Learn more about your ad choices. Visit megaphone.fm/adchoices