#93: How to Stand Out on LinkedIn

About This Episode

Most LinkedIn advice teaches you how to fit in. Jillian Richardson believes the opposite. In this episode of Workfluencer, Rhona sits down with one of LinkedIn's most recognizable ghostwriters to discuss why being a little weird might be your biggest advantage online. Jillian shares the story behind her viral "Be Weird on LinkedIn" movement, what founders get wrong about personal branding, and why authenticity is becoming the best defense against AI-generated content. They also discuss employee-generated content, ghostwriting, creator monetization, brand partnerships, and the realities of putting yourself out there online. If you've been playing it safe on LinkedIn, this episode will challenge you to rethink what professional content should look like. In this episode: Why blending in is becoming riskier than standing out The real meaning of "being weird" on LinkedIn How founders and executives can create more engaging content Why employee-generated content builds more trust than corporate messaging How ghostwriting actually works behind the scenes The relationship between authenticity and AI-generated content What creators should know about negotiating brand partnerships How to find your unique voice on LinkedIn Resources Mentioned: Jillian's Website: https://www.makelinkedinweird.com Connect With Us: Connect with Jillian: ⁠https://www.linkedin.com/in/thatjillian/ Connect with Rhona: ⁠https://www.linkedin.com/in/rhonabarnettpierce⁠ Want to turn your team into creators? Visit ⁠workfluencermedia.com⁠ to learn how we help companies build video-first content systems that attract, engage, and retain talent. Learn more about your ad choices. Visit megaphone.fm/adchoices