#125- Creating Content that Converts to Placements
About This Episode
Episode Summary Clark Wilcox and Ross Mayfield go internal for this one. Ross has been with Digital Recruiter since the beginning - Director of Marketing, Lead Coach, and the person behind the content strategy driving results for dozens of recruiting firm owners every month. This episode is a behind-the-scenes look at what's actually working on LinkedIn right now, and what most recruiters are still getting wrong. The conversation starts with the biggest misconception in AI-assisted content, writing it yourself and having AI clean it up, and why that approach produces generic content that blends into the feed. Ross breaks down why specificity is the single most important word in LinkedIn content right now, and Clark backs it up with real impression numbers from actual client posts to prove the point. They get into the awareness vs. conversion distinction that most recruiters miss entirely, why post length is the wrong thing to obsess over, and how one placement story can generate dozens of pieces of content if you know how to pull it apart. The second half covers lead magnets, the algorithm rewarding niche expertise, and why the full funnel - profile, content, outreach, personalised follow-up - still works when you stay disciplined about it. For recruiters who feel like they're running out of things to post, or posting consistently but not getting inbound from it, this is the episode to start with. Ross's Bio Ross Mayfield is the Director of Customer Success at Digital Recruiter, where he's spent five years coaching recruiters, consultants, and B2B service providers on how to turn LinkedIn into a client-generating machine. He's guided 300+ recruiters through the Digital Recruiter content workshop, many reporting their first inbound job orders within weeks, and has coached clients to outcomes ranging from landing a $300K project to building a pipeline that accounted for 60% of a recruiting firm's revenue. Ross's philosophy is simple: most business owners are excellent at serving their clients but struggle to prove that to strangers on the internet. That's the gap he fills, through content strategy, outreach, and a results-tracking approach that takes the guesswork out of what's actually working on LinkedIn. Connect with Ross at https://www.linkedin.com/in/mayfieldrossw/ Check Out Our Sponsor at: https://signaturebackoffice.com/For more information about Digital Recruiter, click HERE https://linktr.ee/thedigitalrecruiter Learn more about your ad choices. Visit megaphone.fm/adchoices