#89: How to Build an HR Conference People Actually Want to Attend

About This Episode

Most conferences focus on information. Anna Morgan focused on belonging. In this episode of Workfluencer, Anna takes us behind the scenes of building Evolve — a fast-growing HR and recruiting conference brand built around trust, community, and real human connection. From hosting LinkedIn audio rooms and recruiter communities to executive dinners and a full-scale conference ecosystem, Anna shares how she turned years of relationship-building into one of the most community-driven experiences in the HR space. We talk about: How she launched her first conference in just 69 days Why most networking at conferences feels transactional The realities of bootstrapping an event business How she designs experiences people actually want to return to Why content should extend the life of an event instead of just marketing it What sponsors really want from conferences in 2026 How Evolve On Demand is expanding the conference beyond the room If you care about HR events, employer branding, community building, recruiting, or creating experiences people genuinely connect with, this episode is packed with practical insights. Resources Mentioned: Join the waitlist for EVOLVE on Demand: https://evolve.short.gy/5EKAv9 Connect With Us: Connect with Anna: https://www.linkedin.com/in/annamorgan-recruiter-careerbff Connect with Rhona: https://www.linkedin.com/in/rhonabarnettpierce Want to turn your team into creators? Visit workfluencermedia.com to learn how we help companies build video-first content systems that attract, engage, and retain talent. Learn more about your ad choices. Visit megaphone.fm/adchoices