#121- The LinkedIn Content Strategy That Built a Recruiting Agency from Scratch
About This Episode
Episode Summary Scott Smith didn't come from recruiting. He came from sales leadership in the material handling and industrial automation space, the people who supply the supply chain. After nearly a decade building and scaling go-to-market teams, Scott and his co-founder Cameron realized that the hardest part of growth wasn't strategy. It was getting the right people in the right seats. That realization led them to launch Henry North, a niche recruiting firm serving the very industry they'd spent their careers in. What happened next was remarkable. In their first year, Henry North cleared seven figures in revenue, without either co-founder having prior recruiting experience. Their secret? Deep industry expertise, a disciplined niche strategy, and a LinkedIn content engine that turned them into the go-to brand in their space before they even made their first placement. In this episode, Scott and Clark break down exactly how they did it, from the 60-90 day pre-launch content strategy to the daily habits that keep their team performing at a high level. The conversation goes deep on what it actually takes to win in a niche: why niching down revealed more opportunity (not less), how their biggest client came from outside their target market because of the brand they built, and why consultative value, not resume volume, is what earns premium fees and long-term client loyalty. Scott also shares how Henry North builds culture in a remote environment, the KPIs that matter most, and why resilience and a positive mindset aren't just nice-to-haves. They're non-negotiables in the agency game. For recruiters thinking about going out on their own, or agency owners looking to scale smarter through content and niche dominance, this episode is a tactical blueprint from someone who's living it in real time. Scott's Bio Scott Smith is the co-founder of Henry North, a niche recruiting firm serving the material handling and industrial automation industry. After spending nearly a decade as a sales leader in the space, helping build and scale go-to-market teams across the Southeast, Scott launched Henry North with his co-founder in early 2025. In their first year, the firm crossed seven figures in revenue by combining deep industry expertise with a content-first approach to business development. Scott is known for his analytical mindset, disciplined approach to growth, and belief that niche expertise and authentic content are the most powerful BD tools in recruiting today. Henry North is actively growing and hiring top talent. Connect with Scott on LinkedIn at https://www.linkedin.com/in/scottsmithll/ Stop wasting money on lead-gen tools that don't work. Learn how top recruiters are winning on LinkedIn with content, messaging, and automation—without spamming. Get live coaching, ongoing support, and a proven system to drive revenue inside Digital Recruiter Bootcamp. Join now: DigitalRecruiter.io/bootcamp Get the best and most current digital recruiting insights, tips, and strategies every Sunday—straight to your inbox, for free: https://www.digitalrecruiter.io/drnewsletter For more information about Digital Recruiter, click HERE ---＞ https://linktr.ee/thedigitalrecruiter Learn more about your ad choices. Visit megaphone.fm/adchoices