Personal Branding as a Black Woman in Corporate America

About This Episode

What does it take to build a personal brand as a Black woman in corporate America? In this episode of Workfluencer, I sit down with Keirsten Greggs, founder of Trap Recruiter, to talk about visibility, authority, and what happens when you stop editing yourself. We discuss: Being told not to name her brand “Trap Recruiter” — and building it anyway. The moment she stopped editing herself to make others comfortable What happens when your brand starts to eclipse your personal identity Walking into rooms where people still look for the white man in charge Why being featured in major outlets doesn’t automatically change how you’re treated The reality of brand deals that don’t want to pay Black creators Breaking down jobs reports and layoffs through a data lens most people ignore This is a conversation about influence, respect, corporate power dynamics, and building authority without shrinking yourself. If you’re building a personal brand while navigating corporate spaces, this episode is for you. CONNECT WITH US: Connect with Keirsten: https://www.linkedin.com/in/traprecruiter/ Connect with Rhona: https://www.linkedin.com/in/rhonabarnettpierce/ Want to turn your team into creators? Visit⁠⁠ ⁠⁠⁠workfluencermedia.com⁠⁠⁠⁠⁠ to learn how we help companies build video-first content systems that attract, engage, and retain talent. personal branding for women, building a personal brand, Black women in corporate America, personal branding at work, workplace visibility, building influence at work, women in leadership, corporate power dynamics, professional authority, creator economy professionals, content creation for professionals, navigating corporate America, brand partnerships for creators, jobs report analysis, DEI rollbacks, Workfluencer Learn more about your ad choices. Visit megaphone.fm/adchoices