#26: How to Build a Powerful Employee Advocacy Program with Nicole (Stephens) Coffey

About This Episode

Want to build an employee advocacy program but don't know where to start? In this episode, employee advocacy expert Nicole Stephens reveals the frameworks and strategies that actually work, from highly regulated industries to Fortune 50 companies. Learn: Why authentic employee stories outperform corporate content How to help employees spot and share story-worthy moments The right way to use content libraries (and when to move beyond them) Measuring success without expensive tools Getting leadership buy-in for employee advocacy Balancing brand guidelines with authenticity Nicole shares practical examples from intern to C-suite level, explaining how companies of any size can build a powerful employee advocacy program that drives real results. Perfect for talent acquisition leaders, employer brand professionals, and business leaders looking to enhance their talent attraction through employee voices. #EmployeeAdvocacy #EmployerBranding #TalentAcquisition #Recruiting #ContentStrategy #EmployeeGeneratedContent ---------------------------------------------------------------------------------------------------- 📬 Get the Newsletter: https://link.rhonapierce.com/YZEviw 🎬 Get 1 Month’s worth of social media videos done for you: https://perceptiblestudios.com/ ---------------------------------------------------------------------------------------------------- //TIMESTAMPS: 00:00 INTRODUCTION01:03 Why Traditional Recruiting Content Doesn't Work 04:20 Content Libraries: The Right Way to Use Them 07:44 How Candidates Really Consume Employee Content 10:21 Balancing Brand Guidelines with Authenticity 13:48 Redefining Failure in Employee Advocacy 20:33 Building an Employee Advocacy Program with Zero Budget 24:54 Help Employees Find Story-Worthy Moments 28:04 Entry-Level to C-Suite: Content That Works 34:55 Overcoming Common Employee Advocacy Challenges 43:15 The Future: When EGC Becomes Just Content 45:42 Should You Pay Employees for Content? RECOMMENDED NEXT EPISODE→ #16: Making the case for Hiring Manager branding with Carrie Corcoran ****🌟 CONNECT WITH NICOLE💼 LinkedIn: https://www.linkedin.com/in/nicolescoffey/ 🌐 Website: https://nicolestephens.work/ 🌟 CONNECT WITH ME💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ 🐦 Twitter: https://twitter.com/rhonab 📸 Instagram: https://www.instagram.com/rhonabpierce/ 🎵 TikTok: https://www.tiktok.com/@rhonabpierce🌐 Website: https://www.rhonapierce.com/ 💜 Leave a review on Apple Podcasts https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498 🟢 Leave a rating on Spotify https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Learn more about your ad choices. Visit megaphone.fm/adchoices