#13: Don't get Ghosted: Email Campaigns That Candidates Can't Ignore - with Vanessa Raath

About This Episode

In this episode, Rhona is joined by Vanessa Raath, an expert talent sourcer. Vanessa challenges traditional email outreach methods and shares her approach to crafting email campaigns that resonate with candidates. She emphasizes the importance of personalization, doing research on candidates before reaching out, and thinking like a marketer. Vanessa also discusses the power of email metrics and how they can be used to refine and improve campaign performance. 💻 Check out Vanessa’s Courses: https://academy.vanessaraath.com/ 📬 Newsletter: https://link.rhonapierce.com/YZEviw🎁 FREE Storytelling for Recruiters Course: https://link.rhonapierce.com/41vKMC //TIMESTAMPS: 00:00 INTRODUCTION05:07 The Three Pillars of Talent Sourcing09:43 Personalizing Email Outreach Beyond Job Descriptions13:25 Using Authentic Content to Engage Candidates17:14 Creative Ways to Stand Out in a Crowded Inbox21:49 Common Mistakes in Email Outreach23:06 Leveraging Data and Metrics to Improve Campaign Performance26:46 Building Genuine Relationships with Potential Candidates29:01 Advice for Recruiters Starting Email Campaigns RECOMMENDED NEXT EPISODE→ #12: The Unstoppable Power of a Recruiter's Brand, with Anna Morgan **** 🌟 CONNECT WITH VANESSA💼 LinkedIn: https://www.linkedin.com/in/vanessaraath/🌐 Website: https://www.vanessaraath.com/📸 Instagram: https://www.instagram.com/van_raath/📹 YouTube: https://www.youtube.com/@Van_Raath🐦 Twitter: https://twitter.com/Van_Raath 🌟 CONNECT WITH ME💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ 🐦 Twitter: https://twitter.com/rhonab 📸 Instagram: https://www.instagram.com/rhonabpierce/ 🎵 TikTok: https://www.tiktok.com/@rhonabpierce 💜 Leave a review on Apple Podcasts https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498 🟢 Leave a rating on Spotify https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Learn more about your ad choices. Visit megaphone.fm/adchoices