#7: Measuring the Impact of your Employer Brand with James Ellis

About This Episode

In this episode, James Ellis, an Employer Branding Expert and the founder of Employer Brand Labs, shares insights on employer branding, its financial impact, and the misconceptions surrounding it. He emphasizes the importance of creating a strong employer brand that is clear and distinct, rather than aiming to look good to everyone. James also discusses the financial implications of employer branding and how it can drive business outcomes and shares the language you can use to make the case for Employer Branding to leadership. 📬 Newsletter: https://link.rhonapierce.com/YZEviw 📊 Employer Brand Value Report: https://bit.ly/ebvalue //TIMESTAMPS: 00:00 INTRODUCTION01:09 - James' Unconventional Path to Employer Branding05:06 - Misconceptions About Employer Branding14:08 - Making the Financial Case for Employer Branding24:33 - Strategies for Presenting the Business Case36:49 - Proving the Value of Employer Branding37:03 - Building an Employer Brand on a Limited Budget ****🌟 CONNECT WITH JAMES💼 LinkedIn: https://www.linkedin.com/in/thewarfortalent/ 🌐 Website: https://www.employerbrandlabs.com/ 📩 Newsletter: https://employerbrandheadlines.substack.com/🐦 Twitter: https://x.com/thewarfortalent 📹 YouTube: https://www.youtube.com/@EmployerBrandLabs🎙️ Podcast: http://thedefinitionofinsanity.show/ 🌟 CONNECT WITH ME💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ 🐦 Twitter: https://twitter.com/rhonab 📸 Instagram: https://www.instagram.com/rhonabpierce/ 🎵 TikTok: https://www.tiktok.com/@rhonabpierce💜 Leave a review on Apple Podcasts https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498 🟢 Leave a rating on Spotify https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Learn more about your ad choices. Visit megaphone.fm/adchoices