#1: Leveraging Podcasts to Attract and Retain Talent - with Tannum Sullivan

About This Episode

Tannum Sullivan, Employer Brand and People Experience Manager at Golden Hippo, shares her journey into employer branding and how she started podcasting as part of her employer branding strategy. She discusses the impact of the podcast on talent attraction and employee engagement, as well as the process of identifying employee stories and repurposing podcast content for other channels. Tannum also highlights the challenges and surprising benefits of using podcasting as a recruitment tool and offers advice for companies looking to leverage podcasting for talent attraction.Start Podcasting with Riverside: https://throwouttheplaybook.com/riverside📬 Newsletter: https://link.rhonapierce.com/YZEviwTIMESTAMPS:00:00 Introduction 02:27 Tannum's Journey into Employer Branding 04:50 Inspiration for Starting the Podcast07:12 Goals for the Podcast09:35 Identifying Employee Stories to Showcase12:01 Impact of Employee Stories on TA Efforts and Engagement14:28 Repurposing Podcast Content for Other Channels16:53 Most Successful Channels and Formats19:12 Challenges of Podcasting as a Recruitment Tool21:36 Surprising Benefits and Outcomes24:01 Advice for Companies Looking to Leverage Podcasting 28:40 Tools and Resources for Starting a Podcast****🌟 CONNECT WITH TANNUM 💼 LinkedIn: https://www.linkedin.com/in/tannum-sullivan/🎙️ Podcast: https://open.spotify.com/show/6HPojUUSmFoj6rrZna4roK🌐 Website: https://www.golden-careers.com/🌟 CONNECT WITH ME 💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/🐦 Twitter: https://twitter.com/rhonab📸 Instagram: https://www.instagram.com/rhonabpierce/🎵 TikTok: https://www.tiktok.com/@rhonabpierce💜 Leave a review on Apple Podcastshttps://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498🟢 Leave a rating on Spotifyhttps://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Learn more about your ad choices. Visit megaphone.fm/adchoices