Episode 83: Talent Acquisition in 2025 and Beyond with Amy Cropper, Asud Anderson, and Brian Fink - Live from RecFest USA 2024 Part 2

About This Episode

Ready to dive deep into recruitment strategies and tech innovations that are shaping talent acquisition? In this special episode recorded live at RecFest USA, Joel Lalgee sits down with Amy Cropper from TriCentis, Asud Anderson from Equinix, and Brian Fink from McAfee. You’ll hear unfiltered insights on how these leaders are using AI to revolutionize sourcing, build global talent pipelines, and address the ever-changing landscape of recruiting.Brian Fink kicks things off by sharing how McAfee’s AI-driven deepfake detection is enhancing tech hiring and protecting digital identities. He emphasizes the value of staying excited in the recruiting field and the impact of building tech teams aligned with a strong mission. Amy Cropper then delves into strategies for transforming hiring at a scaling B2B company, sharing candid advice on navigating challenges when budgets are tight, and the power of transparency in attracting top talent.Asad Anderson wraps up by exploring how Equinix manages global sourcing through personalized outreach, data-driven strategies, and the art of building trust with passive candidates. He shares practical tips for crafting authentic employer branding and ensuring your EVP resonates across diverse global markets. Don’t miss these actionable takeaways and expert perspectives on what’s next in talent acquisition!In this episode:00:00:04: Introduction to the episode00:00:37: Recap of last week's live interviews00:01:20: Introduction of guests for this episode00:02:04: Live from RecFest USA00:02:22: Interview with Brian Fink from McAfee Security00:02:57: Discussion on the September surge in recruitment00:03:30: Brian Fink on McAfee's new deep fake detector00:04:41: Insights from RecFest and the importance of D&I00:05:47: Recruitment marketing and employer branding00:06:34: Strategies for building community in recruitment marketing00:08:43: How to start with content creation for talent leaders00:09:36: Using mediums like Medium for engaging developers00:10:41: Employer branding mistakes and using video00:12:13: Crafting job descriptions and storytelling00:13:47: Future of recruitment skills and technology00:15:51: Introduction to AI and Personalization00:16:13: Strategies for Authentic Communication00:17:15: Techniques for Personal Video Messaging00:17:33: Predictions for 2025 in Hiring00:19:01: Where to Find Brian Fink Online00:21:45: Introduction to Amy Cropper from TriCentis00:23:41: Discussing AI at RecFest00:24:39: Automating Basic Recruiting Tasks00:25:03: Use Cases and AI in Recruiting00:26:12: Transformations at TriCentis00:26:55: Preparing for Future Growth00:27:49: Key Strategies for New Leadership Roles00:29:16: Engaging Candidates with a Growth Story00:30:31: Honest Conversations About Startups00:30:33: Discussion on layoffs and the unpredictability of the job market00:31:01: Advice on personal development and networking for job seekers00:31:23: Growing a company in uncertain times00:31:30: Thoughts and predictions for the talent acquisition space in 202500:32:21: Strategies for optimizing existing resources00:33:03: Benefits of networking and attending conferences00:33:54: Changes observed in conferences compared to the previous year00:34:08: Anticipation for upcoming conference sessions00:34:40: Introduction to Asud Anderson and the company Equinix00:36:11: Trends in global hiring and the commoditization of job searches00:37:24: Research and data-driven approach to sourcing talent00:38:36: Targeted sourcing and defining the role of sourcing00:40:14: Managing and expanding global talent pools00:41:13: Authentic messaging and employer brand00:42:38: Importance of an individualized candidate experience00:43:37: Maintaining authenticity and continuous candidate engagement00:44:47: Personalizing AI Messages00:45:41: Importance of Analytics in Recruitment00:47:13: Unique AI Use Case - Covey00:49:01: Big Bet for 2025 in Talent Acquisition00:51:19: Connecting with Asud Anderson00:52:12: Closing Remarks********************************************************This episode is brought to you by Built In. As the premier online community for national startups and tech companies, Built In connects you with exciting startup job opportunities, the latest tech news, and events happening in the national tech scene.Resources Amy Cropper Asud Anderson Brian Fink TriCentis Equinix McAfee Recruiting is No Joke Social Media LinkedIn Website Instagram TikTok X (formerly Twitter About Joel Lalgee Joel Lalgee is an internationally known recruitment leader and coach who has helped thousands of recruiters build their brands online. In 2015, Joel started recruiting for a small start-up agency in Milwaukee. He quickly found his passion for recruitment. In 2019, he discovered content marketing, publishing his first posts on Linkedin. Since then, he has grown to over 400k followers, and his content has been seen over 1 billion times. In 2023, he started a business specializing in coaching recruiters, marketing consulting, and influencer partnerships. Learn more about your ad choices. 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